2. Strategy
Client Project
‘Suono di Lavazza’ as it translates to ‘Sound of Lavazza’ is an event-based branded entertainment campaign aiming at sophisticated Italian elders over 50 who are into Jazz and coffee. Set at Lavazza’s hub, Torino – Italy, the objective is to provide research and a creative concept to celebrate 70 years of Qualità Oro with Lavazza by launching Oro Dark Roast – crafting a warm, engaging campaign to connect with new audiences.
Credits:
Research & Creative Direction: Priyakshi Saikia, Can Gülertan
Research & Business: Aiman Zharova